Marthoma College of Management and Technology

(Approved by AICTE, Ministry of HRD, Govt. of India, New Delhi &
Affiliated to Mahatma Gandhi University, Kottayam, Kerala)
Asramam Campus, Perumbavoor, Ernakulam District, Kerala – 683 542.

Ph # 91-484-2592677, 093886 16626 E-mail : info@mcmat.org

 Management Fest - 2007

International Seminar
Entrepreneurship:
Starting and Nurturing a Business in the Age of Internet

Date: 16 March, 2007
Time: 8:30 AM - 6 PM
Where: Marthoma College of Management and Technology Auditorium, Asramam Campus, Perumbavoor, Kerala 683 542

Coordinator: Prof .P.A. Habeeb Rahiman, MCMAT

Seminar Objective:

The advent of the Internet and Globalism provides many opportunities for entrepreneurs. But this also means that you now have to compete with the whole world, not just your neighbors as in the good old days. Proper planning, preparation, and establishment of proper controls are absolutely essential.

This information-rich seminar will provide you with practical aspects of entrepreneurism. You will hear from top executives who have been there and done it. They will show you how they have used and how the management tools are used in the real world for fast tracking your business.

The format of the seminar is optimized for learning. The seminar leader will provide outline of important principles of each unit. This will be then supplemented by real entrepreneurs explaining how they have done it, problems they faced, and how they solved them. There will be ample opportunities to ask questions, and to interact with other participants, and to network. So, at the end of the seminar, you will be walking away with important information as well as a list of possible mentors or collaborators for your own business.

Seminar Speakers

Dr. Jacob Mathew, President and CEO - ICBS, Inc., USA - Seminar Leader
Dr. John M. Chacko, Chairman and Managing Director, Laurels Group of Institutions, Indore
Mr. C. J. George, Chairman and Managing Director, Geojit Financial Services Ltd.
Mr. Navas Meeran, Director, Eastern Spices Ltd.
Mr. S. A. Nair, Chairman and Managing Director, Team Frontline
Dr. Rajan Varughese, Director, MCMAT

Seminar Outline
8:30-9:00 AM   Registration, Networking
9:00 - 9:10 AM   Opening Program, Welcome, Introductions - Dr. Rajan Varughese, Director, MCMAT
9:10-9:15 AM   Program Outline - Dr. Jacob Mathew
9:15 - 10:00 AM Unit 1 Exploring Entrepreneurship
What is entrepreneurship? What are the main reasons for a company to fail? What can you do to maximize the success of a new business? Developing Vision/Mission, mantra/tagline, personal and business plan
10:00-10:45 AM Unit 2 Defining the Target Market
Importance of understanding your niche. How do you evaluate the niche? In-box vs. out of box thinking, Developing the profile of your market, industry, competition, and customer.
10:45 - 11:15 AM   Networking Break
11:15-12:00 Noon Unit 3 Market Research and Testing Your Business Idea
How to conduct market research and analysis. Testing the feasibility of your business concept.
12:00 - 1:00 PM   Lunch Break
1:00 - 2:15 PM Unit 4a Preparations for Entering the Market
Sales and marketing planning, pricing, branding
  Unit 4b Marketing strategies, offline and  online promotion strategies, website, eCommerce
2:15 - 2:45 PM Unit 5 Developing the Strategic Financial Plan
Financial projections, cash flow analysis, capital needed, and how to find it.
2:45 - 3:00 PM   Networking Break
3:00 - 3:30 PM Unit 6 Building Your Organizational Team
Entrepreneur as a leader,  Management Team, advisory team, work environment, employees vs. contractors, outsourcing issues.
3:30 - 4:30 PM Unit 7 Other Issues/Summary
Developing operational controls, strategic growth planning.
4:30 - 4:50 PM   Q&A, Panel Discussion
4:50-5:00 PM   Concluding Program - Dr. Rajan Varughese, Director MCMAT
5:00-6:00 PM   Networking

Profile of Seminar Speakers

Dr. Rajan Varughese, Director, MCMAT
Dr. Jacob Mathew, CEO - ICBS, Inc., USA - Seminar Leader
Dr. John M. Chacko, Chairman and Managing Director, Laurels Group of Institutions, Indore
Mr. Navas Meeran, Eastern Spices Ltd.
Mr. S. R. Nair, Team Frontline

Dr. Rajan Varughese, Director, MCMAT

Dr. Rajan Varughese, Principal and Director, Marthoma College of Management and Technology, Perumbavoor is a Ph.D., in Statistics from the Cochin University of Science and Technology. He was Principal of the Union Christian College, Aluva during 1995 – 2000 and of the Mar Thoma College for Women, Perumbavoor during 2000-2003. He has Certification in Transactional Analysis from the Institute of Counseling and Transactional Analysis (ICTA).

Dr. Varughese taught Statistics, Computer Programming and Management Information System at the U.C.College for over three decades and held the rank of Major in NCC. He initiated several innovative programmes in academic and co-curricular areas, especially in areas of Information Technology, Environmental Science, Ecology and conservation. He was a member of the Syndicate and Academic Council of the Mahatma Gandhi University.

Rajan is a resource person for the Kerala State Forest Department in developing wildlife survey methodologies. He successfully completed several wildlife survey projects. He has designed and implemented software solutions for educational administration, library automation and wildlife census data processing. He has published papers in Queueing theory, Statistical Ecology, estimation of wildlife population of tigers and Nilgiri Tahr, wildlife survey methodology, human resources development and Higher Education. He is the recipient of the award instituted for the commendable contribution to academic and residential life of the U. C. College during 1977-1982 and the Dr. P. S. Job Memorial award at the national level for his contributions through the Nature Action Group.

Dr. Rajan Varughese is an Assessor and Member Coordinator of the National Assessment and Accreditation Council (NAAC) of the UGC. He has assessed over 60 colleges in the States of Tamil Nadu, Maharashtra, Karnataka, Andhra Pradesh, Jharghant, Orissa, Goa and Gujarat. He is also a resource person for NAAC for orientation of Principals and other functionaries on assessment and accreditation. He gave leadership in the NAAC assessment and accreditation process of the U.C.College in 1999 which became the first ‘five star’ rated college of Kerala State and of the Mar Thoma College for Women in 2002.

He visited several Colleges and a University in United States during March, 2000 and established several international linkages for Union Christian College. He is a trainer for Human Resources Development with specialization in ‘attitudes, motivation and accomplishment’. Dr. Rajan Varughese was selected for the award of Fulbright Fellowship for Educational Administration by the United States Education Foundation in India for 2000-2001.

Dr. Jacob Mathew, CEO - ICBS, Inc., USA - Seminar Leader

Dr. Jacob Mathew is the President of International Cyber Business Services, Inc. (www.icbs.com) a web development firm he has founded in 1995. He is internationally known for founding of holisticonline.com, a website for health that now receives over 8 million hits/month from over 170 countries. It is now ranked as one of the top 5 websites for integrative medicine (health). In November 2004, Google, Inc. has invited ICBS to enter into a business partnership with it, a rare honor extended to only the very best companies.

Specialgifts.com, latest venture of Dr. Mathew, is an ecommerce venture for selling products on line. Specialgifts.com, online for less than two years, has already established as a niche portal for selling gifts that are in harmony with the mind, body, and soul. It has already attracted customers from all continents. It was recently featured in the TV program, “Living in Style”, a program that was seen by over 70 million viewers.

Other ventures of Dr. Mathew include Inspiracom BioTech, a start up company that explores opportunities in Biotechnology and Healthcare. ecomhelp.com, a web portal for entrepreneurs that has over 1200 articles, FirstHolistic.com, a sister site to holisticonline.com and epreferredproviders.com, an exclusive online directory of selected integrative practitioners..

Dr. Mathew had been featured in media in USA, India, UK, Australia and New Zealand. He has appeared in Gary Null Radio Show, a syndicated radio program that is carried on over 100 radio stations throughout the US and on the web, Cleveland Business Radio, and was invited by late Casper Weinberger, Chairman of Forbes Magazine, to appear in a TV program on eCommerce.

Dr. Mathew is a 1971 graduate of IIT (Indian Institute of Technology) Kharagpur where he graduated at the top of the class. He obtained his advanced degree in Engineering from University of Pittsburgh and EMBA from Baldwin Wallace College. At University of Pittsburgh, he was honored as the “Outstanding Graduate Student.”

Dr. Mathew serves in several boards including the Academic Advisory Council of MCMAT.

Dr. John M. Chacko, Chairman and Managing Director, Laurels Group of Institutions, Indore

Dr. John M. Chacko is the Chairman and Managing Director, Laurels Group of Institutions, Indore.

Dr. Chacko was GM of Johnson & Johnson and has moved in to his entrepreneur activities and has developed the best ICSE school at Indore. He is a consultant for HR and strategic planning in HR for top level managers of important public sector banks.

Dr. Chacko is a member of the Academic Advisory Board and Professional Advisory Board of MCMAT. Recently he has given a one day seminar for the I MBA batch at MCMAT that was well received by the students. We thank Dr. Chacko for making the trip from Indore to participate in this seminar.

Mr. Navas Meeran, Eastern Spices Ltd.

Mr. Navaz Meeran is the Director of Eastern Group of Companies.

Mr. S. R. Nair, Team Frontline

Mr. S. R, Nair is the CMD of Team Frontline.

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